Marketing automation for leads and measurability

In 2019, we embarked on an extensive partnership with financial management services provider Rantalainen to develop their brand and automate their marketing. One of the main objectives was to launch a workflow that would generate quality leads for sales.

The future is known

In the field of financial management, digitalisation has created a more powerful way to predict the future: financial information can be harnessed to build a company’s success story.

We defined a framework story, key messages and an implementation plan for brand crystallisation. The internal launch of the brand crystallisation has been carried out during autumn 2020 and spring 2021. The brand crystallisation will serve as a driver for internal operational renewal.

A marketing concept for the external output has been developed in cooperation with Markku Haapalehto.

”Our cooperation has worked seamlessly, even at high speed. Strong marketing development has been present in our work as we have created a new way of working. Merja is a diamond and Veera is a pearl! The range of services and the policies at Myy met our needs perfectly.”

Sami Kelkka, Brand and Marketing Manager

Content marketing leads

Rantalainen’s expert content has been subject to systematic audience acquisition on social media channels. Marketing automation has worked in Hubspot, using content pathing and targeting based on the segmentation we created.

A lead scoring model has also been built for Rantalainen to support content marketing and marketing automation to capture leads for the sales organization. The integration of social media and automation platforms has also enabled social media advertising to be personalised and support lead scoring.