Clear goals, smart actions

We help you refine how to achieve your goals and construct smart strategies and action points. In a well-made plan the resources are allocated efficiently: unnecessary movements are minimised and energy is used to produced maximal results.

Processes are streamlined. The groundwork is done carefully but swiftly. We believe in listening to the stakeholders, but also in the power of experimentation, and measure the influence of our actions constantly. This doesn’t mean, however, that the course would change frequently. Quite the opposite – strategy and concept keep the course stable, but the actions are redirected where needed to yield even better results.

And if everything doesn’t go according to plan, no worries. We will brainstorm together how special situations are navigated to avoid the need for crisis communication.

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    Brand refinery

    Brand is the glue between a strategy and the customer experience. In brand refinery we define the way things are handled: what is the brand's core, how it behaves and is represented, for whom and what it stands for and what kind of thoughts and actions we want it to evoke. A clear and refined brand is the start point for successful communications.

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    Communications strategy

    In the communications strategy we clarify how the brand takes its place: what audience it speaks to, what themes it exhibits, in which channels it influences, and how set goals are measured. It's a powerful war plan that plays a key role in achieving the operation's goals.

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    Creative concept

    A creative concept helps to make your message to stand out and stay in the minds of your audiences. It speaks to the right people in a way that is relevant for them. A good concept works in various channels - and the best a recycled in the banners of high school graduates' trucks.

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    Interviews

    Free from geographical limitations and less complex than traditional group discussions, online focus groups are a great way to dig deeper into the world of your stakeholders. In online discussions, no one single person gets to dominate the group and so every participant’s voice is heard

Branding that leaves a mark

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