We are one of the agencies in Finland that in the dawn of 2010 believed in and decided to focus on content marketing. This translates to our work: we smoothly and effectively refine and advance our customers’ channels and find the right audience for the intriguing contents. Modern ways to guide audience are a key part of our strategy, and we frequently establish new collaboration models with influencers and the media. Our responsibilities include having an in-depth understanding of social media and Google algorithms and how to exploit the opportunities brought up by marketing automation.
If you’re just beginning your journey, we will help you to get started and guide you while holding your hand. If you have already started your project, our promise to you is to help you make your content marketing even more interesting and fruitful!
Intriguing contents require acts and stories that appeal to the values of your stakeholders - this is where we need stakeholder insights. Motives, needs and behaviours are explored through combining data and research from multiple resources. We utilise virtual discussions, analyse digital foot prints, collect consumer stories and execute different kinds of interviews and questionnaires.
A content strategy defines what kind of themes and contents are used to bring the brand alive and make it relevant for the right audience in the channels they use. A key part of the strategy is to identify content paths, KPI's and metrics. Based on the strategy, a content concept refined. Around this framework, we plan action points for all channels.
We help you to create intriguing and high-quality contents in various formats and content types. We do video and podcast productions in-house. Our contents – such as video, articles, pictures, podcasts and infographics – are always targeted for a specified customer profile. To help the audience to find the contents, they need to be marketed and search engine optimised.