Garmin Nordic Finland
  • Customer

    Garmin Nordic Finland

  • Project

    Product communications

  • Services

    Strategic communications, Content marketing, PR

Living with the target group

We increased the visibility of Garmin’s wearable gadgets with product communication, along traditional marketing and advertising. What is the optimal way to use a fitness band? Where and how can you make the most out of your smart watch? With the campaigns, we wanted to raise awareness of the gadgets among the target group through natural encounters, such as in selected blogs, magazines and websites. A part of the communications was also Find Your Way brand campaign.

We’ve achieved great results through continuous work. We are extremely happy with our collaboration with Myy Agency.

Juha Kainua Marketing & Communication, Garmin Nordic Finland

Modern product communications

The aim was to gain favourable visibility in press and blogs via fun testing experiences. We keep actively in touch with bloggers and influencers and follow closely the trends in the blog scene.

Our collaboration has been going on for over five year. During this time, we have achieved positive coverage in dozens of blogs and media. The goals set together with Garmin in the beginning of the collaboration has been achieved.

  • 0
    pcs
    Product launches

    Over 30 product launches during the collaboration

  • 0
    months
    Collaboration

    Over five years of collaboration

  • 0
    pcs
    PR

    Earned media on frequent basis

Branding that leaves a mark

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