Garmin Nordic Finland
  • Fakta 1

    Research, prototyping, communication

  • Fakta 2

    Research, prototyping, communication

  • Fakta 3

    Research, prototyping, communication

Start point and goals

Garmin Nordic Finland wished to increase the visibility of its new products with product communication, along traditional marketing and advertising. The main goal of four separate campaigns was to gain audience for Garmin’s gadgets in selected blogs, magazines and websites.

We were responsible for the product communication of three different activity bracelets, a GPS-smart watch, a multisport watch, a hands-free navigation device and an action camera.

myy agency’s driven and skilled team has been an irreplaceable help. we’ve achieved great results and are very happy with our collaboration.

Juha Kainua Marketing & Communication, Garmin Nordic Finland

Creative solution and execution

We decided to contact various bloggers and medias from a gadget perspective, emphasising the diversityof the devices. High quality products were handed out for test use, each for a fitting activity: everyday life, sports or adventure.

The aim was to gain favourable visibility in press and blogs via fun testing experiences. We also gave the tester the opportunity to hold product lotteries and competitions. These were planned to increase the interest of the reader base of the magazines and blogs in Garmin’s products.

To keep constantly up to date with how the collaborations were going, we were actively in touch with the bloggers. If anyone required help with the devices and the situation was straightforward, we instructed them according to Garmin’s instruction booklets; if the situation required Garmin’s expertise, we delivered the message. The most important task was to maintain our contacts happy and excited about the products.

We also mainly managed all logistics issues.

  • We decided to contact various bloggers
  • The aim was to gain favourable visibility in press and blogs via fun testing experiences. We also gave the tester the opportunity to hold product lotteries and competitions. These were planned to increase the interest of the reader base of the magazines and blogs in Garmin’s products.
  1. We decided to contact various bloggers
  2. The aim was to gain favourable visibility in press and blogs via fun testing experiences. We also gave the tester the opportunity to hold product lotteries and competitions. These were planned to increase the interest of the reader base of the magazines and blogs in Garmin’s products.
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