{"id":1893,"date":"2018-11-23T14:22:15","date_gmt":"2018-11-23T12:22:15","guid":{"rendered":"https:\/\/myy.fi\/?p=1893"},"modified":"2019-06-07T16:30:27","modified_gmt":"2019-06-07T14:30:27","slug":"contents-to-boost-online-sales-during-shopping-carnivals","status":"publish","type":"post","link":"https:\/\/myy.fi\/en\/contents-to-boost-online-sales-during-shopping-carnivals\/","title":{"rendered":"Contents to boost online sales during shopping carnivals"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1339\" src=\"https:\/\/myy.fi\/wp-content\/uploads\/2019\/02\/pexels-photo-572487.jpeg\" alt=\"palm-leaves-1\" width=\"670\" height=\"447\" \/><\/p>\n<p>The growth in popularity and magnitude of these shopping carnivals can be at least partly contributed to online retailers themselves, many of whom launch massive campaigns and discounts at these selected days. For instance, the days with the largest online sales in the USA are Thanksgiving, Black Friday and Cyber Monday. The last two have become global events that are acknowledged even here in Finland.<\/p>\n<p>How can an online retailer make the most out of these days of crazy sales? A study* of Chinese online behemoth Alibaba\u2019s customers on Single\u2019s Day revealed that whilst sufficient information on the campaign and discounts is essential, at least equally important is the social side of participating in mass shopping. Imitating the behaviour of other consumers and the need for group acceptance is an important factor determining the actions and behavioural patterns of a single shopper.<\/p>\n<p>How to embrace the social side of shopping? Various contents can make the online shopping experience more social and connected. A neat way to produce new and interesting content is to get consumers to participate in the creation process, for instance, by allowing them to leave reviews and recommendations of a product or service on the online store website, social media or some other media channel.<\/p>\n<ul>\n<li>Give indicates on the popularity of the product. Sales volume, recommendations and ratings allow the shopper to estimate how many other consumers have purchased the product. <em>If others have got it, I want it as well. <\/em><\/li>\n<li>Allow the shoppers to discover the shopping behaviour of an influencer. Consumers imitate the behaviour of people they look up to or recognise to embody lifestyle they aspire to have. One way to employ this method is to temporarily hand over the company Instagram or Snapchat account to an influencer.<\/li>\n<li>Encourage consumers to leave recommendations. Reviews by other shoppers are even more convincing than those written by professionals and influencers.<\/li>\n<li>Company generated materials on e.g. social media accounts or blogs are also an effective way to encourage sales. Telling a story is becoming increasingly important in building a successful brand.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Feeling like content creation is not your forte or that you might need some fresh perspectives to your content strategy? Just drop us a message, we at Myy are happy to help anytime!<\/h4>\n<h4>And if you haven\u2019t done so already, remember to order our newsletter Myysletter to keep up with the marketing and social media trends!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The growth in popularity and magnitude of these shopping carnivals can be at least partly contributed to online retailers themselves, many of whom launch massive campaigns and discounts at these selected days. For instance, the days with the largest online sales in the USA are Thanksgiving, Black Friday and Cyber Monday. The last two have &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/myy.fi\/en\/contents-to-boost-online-sales-during-shopping-carnivals\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Contents to boost online sales during shopping carnivals&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":1339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,45,46],"tags":[57,64,58],"class_list":["post-1893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-content-marketing","category-social-media","tag-content-marketing","tag-online-shopping","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contents to boost online sales during shopping carnivals &#8211; Myy Agency<\/title>\n<meta name=\"description\" content=\"On certain days, the sales on online stores skyrocket. How can you make the most out of these days? Read the tips from our blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myy.fi\/en\/contents-to-boost-online-sales-during-shopping-carnivals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contents to boost online sales during shopping carnivals &#8211; Myy Agency\" \/>\n<meta property=\"og:description\" content=\"On certain days, the sales on online stores skyrocket. How can you make the most out of these days? 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