{"id":1892,"date":"2018-12-31T14:15:45","date_gmt":"2018-12-31T12:15:45","guid":{"rendered":"https:\/\/myy.fi\/?p=1892"},"modified":"2019-06-07T16:30:27","modified_gmt":"2019-06-07T14:30:27","slug":"how-was-2018-in-content-marketing","status":"publish","type":"post","link":"https:\/\/myy.fi\/en\/how-was-2018-in-content-marketing\/","title":{"rendered":"How was 2018 in content marketing?"},"content":{"rendered":"

\"calendar-2018\"<\/p>\n

We said, that in 2018 the major trends would be personalisation and alternative intelligence (AI). We forecasted that the variety of content formats would increase, with videos, podcasts and live streams becoming important in reaching audience. We guessed that Internet of things would affect the way consumers use the contents and how the contents will be targeted. We believed that interactive contents, augmented reality (AR) and virtual reality (VR) would make a break-through. So\u2026 were we right? What is the situation like now?<\/p>\n

Marketing automation on the rise<\/h2>\n

Personalisation and AI affect content marketing on their own but are often associated with marketing automation. Although AI and machine learning (ML) applications have become more common, the possibilities they offer are not used up to their potential yet. However, even among major global brands there are many keen to see what can be achieved with AI and ML. For instance, Lexus had a full car advertisement written by AI<\/a>!<\/p>\n

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