{"id":637,"date":"2019-01-18T15:46:02","date_gmt":"2019-01-18T13:46:02","guid":{"rendered":"https:\/\/myy.fi\/case\/garmin-nordic-finland\/"},"modified":"2019-06-07T18:00:42","modified_gmt":"2019-06-07T16:00:42","slug":"garmin-nordic-finland","status":"publish","type":"case","link":"https:\/\/myy.fi\/en\/case\/garmin-nordic-finland\/","title":{"rendered":"Garmin Nordic Finland"},"content":{"rendered":"<h2>Living with the target group<\/h2>\n<p>We increased the visibility of Garmin&#8217;s wearable gadgets with product communication, along traditional marketing and advertising. What is the optimal way to use a fitness band? Where and how can you make the most out of your smart watch? With the campaigns, we wanted to raise awareness of the gadgets among the target group through natural encounters, such as in selected blogs, magazines and websites. A part of the communications was also Find Your Way brand campaign.<\/p>\n<blockquote><p>We&#8217;ve achieved great results through continuous work. We are extremely happy with our collaboration with Myy Agency.<\/p>\n<p><strong>Juha Kainua<\/strong> Marketing &amp; Communication, Garmin Nordic Finland<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-264\" src=\"https:\/\/myy.fi\/wp-content\/uploads\/2019\/01\/post_1.jpg\" alt=\"\" width=\"1100\" height=\"620\" srcset=\"https:\/\/myy.fi\/wp-content\/uploads\/2019\/01\/post_1.jpg 1100w, https:\/\/myy.fi\/wp-content\/uploads\/2019\/01\/post_1-768x433.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<h2>Modern product communications<\/h2>\n<p>The aim was to gain favourable visibility in press and blogs via fun testing experiences. We keep actively in touch with bloggers and influencers and follow closely the trends in the blog scene.<\/p>\n","protected":false},"featured_media":1412,"template":"","class_list":["post-637","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Garmin Nordic Finland &#8211; Myy Agency<\/title>\n<meta name=\"description\" content=\"We increased the visibility of Garmin&#039;s wearable gadgets with product communication, along traditional marketing and advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myy.fi\/en\/case\/garmin-nordic-finland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garmin Nordic Finland &#8211; 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