Swissport Finland employs over a thousand people at the Helsinki Vantaa Airport. The shift-working staff is allocated at various points at the airport: a part of them is working at lounge and customer services and a part at cargo services.<\/p>\n
Swissport wanted to communicate the foundations of their strategy and the core of their brand to its employees in a coherent and inspiring way. In addition, we wanted to clarify to the whole staff how important their work is. The people at Swissport are a crucial part of the functionality of the airport and customers’ experience.<\/p>\n
Our strategy is made through listening to our staff and therefore it was instrumental to us to communicate the strategy in a novel way that touches all our employees.<\/p>\n
Tomi Viitanen<\/strong>\u00a0President, Swissport Finland Oy<\/p><\/blockquote>\n
The goal was to develop the spirit of Swissport and conduct internal communications from a new point with focus on story telling and the staff’s role.<\/p>\n
<\/p>\n
Making a successful journey<\/h2>\n
To crystallise the brand story and the communications concept, we listened to the people of Swissport throughout the company. The core of the concept – Making a successful journey – was emphasised as the core theme in interviews and among the management. To communicate the story in an efficient and memorable way, we made it into a video.<\/p>\n
<\/p>\n