Put content to work
Communication expertise is engrained deep in our DNA. For this reason, at the start of our collaboration, we ensure that your brand is bright and all marketing channels are perfectly optimised.
In content marketing, our focus is on the digital environment: the visibility of your brand in search engines, on social media and other appropriate digital channels, as well as targeted content that serves customers, helping them take the next step on the path to purchase.
We provide our clients with comprehensive marketing communication services for all channels. When it comes to working with the media, we are industry experts and use our PR expertise wherever necessary.
Effective content requires action and stories that suit your customers’ set of values. This is where customer insight comes in. We analyse customers’ motivations, needs and behaviour by combining the right mix of data and research from different sources.
Online group discussions are a great way to dig deeper into the world of your stakeholders. They are less complex to carry out than traditional group discussions, and there are no geographical boundaries to participation. Online discussions have the additional benefit of not allowing a single person to dominate the discussion
Understanding your customers’ online behaviour is the starting point for targeting: when you think of your most important customer profiles, what are they searching for online, which sites do they visit and which media do they consume?
Analysing online behaviour typically begins with a search term analysis and a review of your own social media channels.
Consumer stories explain behaviours more profoundly than analytics or online discussions. Stories are collected by recruiting a group of consumers for one or two weeks to answer questions and complete tasks. They can take photos, write stories of their experiences and make videos. On this basis, it is possible to have a holistic view of the behaviour of the studied target groups.
Stakeholder and customer interviews are a traditional, but still a very successful way to create customer insight. We recommend that you always begin marketing strategy work with interviews, because they help to pave the way to understanding your customers.
We help you to create a strategy and concept that will make your business targets a reality. A well-drafted plan makes it easy to target your resources optimally. Unnecessary measures are eliminated and efficiency gains maximised.
Brand strategy determines the kind of the customer experience that the stakeholders gain from the brand – the company, its products and services. The following elements are typically defined in a brand strategy:
- Competitive advantages
- Desired image
- Brand ambition
- Customer proposition
- Principal message
- Brand’s personality and tone of voice
The desired type of customer experience is the central concern of a modern brand strategy. Brand strategy must be implemented and operationalised so that it is apparent in all services, products and customer encounters.
A marketing communication strategy is a top-level plan for achieving the targets set for marketing, sales and communication. It determines:
- Targets and metrics
- Channels and their roles
- Target groups
- Main themes of the year
- Marketing approach
When the aim is to direct a certain customer systematically down the content path or the path to purchase, this can also be called content strategy.
A content plan lists the themes and contents for making the brand real and relevant for different audiences, using the channels that are the most appropriate from their perspective. A content plan is more extensive and precise than a marketing communications strategy, because it is always prepared separately for each customer profile. The content plan defines how the different target groups will be directed down the content path or the path to purchase. The content plan must be based on sufficient customer insight with respect to each target group.
We create plans for your company’s social media presence. We will also provide monthly content and posting calendars. Our plan always takes into account your targeting needs and the monitoring of analytics.
We help you to create engaging quality content for any format or content type. We always target the content – such as videos, images, text and graphics – separately for each customer profile. To help the audience find the content, it must be marketed and its search engine visibility considered.
We create targeted quality content for any format to support your sales, such as:
- Brochures and presentations
- Newspaper or magazine articles and other texts
- Graphics and infographics
- Social media contents
We find the audiences for your content. We do social media sponsorship marketing and content collaboration with media companies. Native marketing is a modern way to reach your audience. Bloggers and journalists are part of our network. In every case, we take into account Google search engine optimisation and automation tools.
We design and carry out social media campaigns and ensure that your message reaches the desired target groups. We measure results to optimise the efforts.
We are industry experts in media communication. We create the sharpest hooks and tailor your message according to the media. We don’t, however, want to disturb journalists or bloggers for no purpose. For this reason, we are not afraid to say it if we think another channel or tool than PR would be more efficient in reaching your target group. Successful PR yields incredible results, and that’s what we want to see.