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Brighten

We help you to create a strategy and a concept that make your business targets reality. A well-drafted plan optimises your resource allocation by eliminating unnecessary measures and maximising efficiency.

BRAND STRATEGY

Brand strategy determines the nature of the customer experience that stakeholders gain from the brand – the company, its products and services. The following elements are typically defined in a brand strategy:

  • Competitive advantages
  • Desired image
  • Position
  • Brand ambition
  • Customer proposition
  • Principal message
  • Brand’s personality and tone of voice

The desired type of customer experience is the central concern of a modern brand strategy. The goal must be kept in mind throughout the planning and implementation phases. Brand strategy should be apparent in all services, products, and customer encounters.

COMMUNICATION STRATEGY

A marketing communication strategy is a top-level plan for achieving the targets set for marketing, sales and communication. It defines and determines:

  • Targets and their metrics
  • Channels and their roles
  • Target groups
  • Messages
  • Annual main themes
  • Marketing approach

When the aim is to direct a certain customer systematically down the content path or the path to purchase, the plan can also be called a content strategy.

CONTENT PLAN

A content plan lists the themes and contents for making the brand real and relevant for different audiences, using the channels that are the most appropriate from their perspective. Prepared specifically for each customer profile, a content plan is more extensive and precise than a marketing communications strategy. The content plan defines how the different target groups will be directed down the content path or the path to purchase. Sufficient customer insight on each target group is the basis of a successful content plan.

SOCIAL MEDIA PLANS

We create a strategy and flow for your company’s social media presence, and provide you with monthly content and posting calendars. Our plan always takes into account your targeting needs and the monitoring of analytics.