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Brighten

We help you to create a strategy and a concept that make your business targets reality. A well-drafted plan optimises your resource allocation by eliminating unnecessary measures and maximising efficiency.

BRAND STRATEGY

Brand strategy determines the nature of the customer experience that stakeholders receive from the brand: the company, its products and services. The following elements are typically defined in a brand strategy:

  • Competitive advantages
  • Desired image
  • Position
  • Brand ambition
  • Customer proposition
  • Principal message
  • Brand identity and tone of voice

The desired type of customer experience is the central concern of modern brand strategy. Throughout planning and implementation phases, the brand definition is always viewed in regards to the goal: how does a certain definition affect the delivery of your service? How do we make it work? Brand strategy should be apparent in all services, products, and customer encounters.

COMMUNICATION STRATEGY

A marketing communication strategy is a top-level plan for achieving the targets set for marketing, sales and communication. It defines and determines:

  • Targets and their metrics
  • Channels and their roles
  • Target groups
  • Messages
  • Annual main themes
  • Marketing approach

If the goal is to direct a certain customer systematically down the content path or the path to purchase, the plan can also be called a content strategy.

CONTENT PLAN

A content plan lists the themes and contents for making the brand real and relevant for different audiences through their respective appropriate channels. Prepared specifically for each customer profile, a content plan is more extensive and precise than a marketing communications strategy. The content plan defines how different target groups will be directed down the content path or the path to purchase. Sufficient customer insight on each target group is the basis of a successful content plan.

SOCIAL MEDIA PLANS

We create a strategy and flow for your company’s social media presence, and provide you with monthly content and posting calendars. Our plan always takes into account your targeting needs and the monitoring of analytics.