On certain days, people rush to purchase things online. Globally most online sales are done on 11thof November, a day called Single’s Day, the celebration of which originates from China. Although many big celebrations encouraging consumerism often grow to international phenomena, Finnish online retailers should keep in mind that one the most popular shopping days is the day of tax rebates.
The growth in popularity and magnitude of these shopping carnivals can be at least partly contributed to online retailers themselves, many of whom launch massive campaigns and discounts at these selected days. For instance, the days with the largest online sales in the USA are Thanksgiving, Black Friday and Cyber Monday. The last two have become global events that are acknowledged even here in Finland.