Blog

At first glance, storytelling and social media may seem like two fundamentally contradicting concepts. The life of a social media post is ephemeral at best:…

Customer experience becomes increasingly important in the clash of old and new content marketing trends. Augmented reality will soon be part of people’s daily lives,…

Call-to-action boosts the performance of your website. CTA is tangible, such as a button or a link. Used in the right way, CTAs are an…

Facebook hit our newsfeeds again when yet another data breach occurred at the end of September when over 50 million accounts were hacked. This…

In our earlier blogpost we explained what podcasts are and what kind of benefits they can bring to your company. This time we are…

Helsinki Children’s Hospital had dilapidated over the years, and in 2013 the deterioration had reached a level that was unbearable for both the staff and…

When it comes to marketing, controversial choices are always risky. This week Nike took a gamble and appointed ex-NFL quarterback Kaepernick as the face of…

In July, during the three-day-long Marketing Live conference, technology behemoth Google introduced us to a number of updates in their online marketing tools. The biggest…

Before the era of content marketing, the guidelines for brand marketing could be found in your company’s meeting room. Now you have to listen to…